SEO for Small Business: Supercharge Your Visibility

You are welcome to our guide on SEO for small organizations. In today’s digital age, possessing a strong online presence is vital for success. Small businesses, particularly, can greatly benefit from implementing effective SEO strategies to boost their visibility and reach their audience. By optimizing their websites and content, small businesses can improve their search engine rankings, drive organic traffic, and ultimately increase their client base.

In this article, we shall explore the significance of best SEO for small businesses and how it may be a game-changer for online visibility. We are going to discuss the impact of SEO, the real difference between small business SEO and local SEO, and why it matters. We shall also provide practical tips and methods to assist small organizations maximize their SEO efforts and stand above your competition.

Primary Takeaways:

• Implementing SEO strategies can significantly boost the online visibility of small organizations.
• Small business SEO differs from local SEO, with unique considerations and approaches.
• SEO is actually a long term investment that can generate organic traffic and attract the right audience.
• Creating compelling and localized content is crucial for engaging with all the local audience.
• Maximizing SERP visibility, building brand awareness, and leveraging reviews are essential SEO tactics.

Knowing the Impact of SEO on Small Organizations

In this section, we shall explore the thought of Small Business SEO and explore its influence on small companies. SEO, which is short for Search Engine Optimization, plays a crucial role in improving online visibility and driving organic visitors to websites. By implementing effective SEO strategies, small businesses can grow their online presence and stand above competition.

What is Small Business SEO?

Small Business SEO refers to the optimization techniques specifically tailored for small businesses to boost their visibility on search engines like google like Google. It involves optimizing various facets of a website, including content, keywords, meta tags, and backlinks, to position higher in search engine results pages (SERPs) and attract relevant organic traffic.

The Main Difference Between Small Business SEO and Local SEO

While Small Business SEO concentrates on improving the online presence of small organizations generally, Local SEO is a lot more geographically targeted. Local SEO aims to optimize a business’s online visibility for local searches, helping them reach potential customers within their specific location. While both Small Business SEO and Local SEO share common optimization techniques, Local SEO puts more focus on factors like Google My Business profiles, local keywords, and directory listings.

Why SEO is really a Game-Changer for Small Organizations

SEO has turned into a game-changer for small businesses, providing these with an affordable and efficient way to compete with larger businesses inside the digital landscape. Here are a few key explanations why SEO is vital for small companies:

1. Increased Online Visibility: By implementing SEO strategies, small companies can increase their rankings on SERPs, driving more organic targeted traffic to their websites and increasing their online visibility.
2. Targeted Audience: SEO allows small companies to target specific keywords and optimize their internet site to bring in the correct audience. It will help in driving relevant traffic which is more likely to convert into customers.
3. Cost-Effective Marketing: In comparison to traditional marketing techniques, SEO provides a inexpensive method for small businesses to advertise their products and services to some wider audience.
4. Long term Growth: SEO is actually a long-term investment that will yield continuous results for small businesses. By consistently improving their SEO efforts, small companies can maintain and grow their online visibility, resulting in sustained growth.

Overall, Small Business SEO has got the potential to be a game-changer for small organizations, providing all of them with increased visibility, targeted audience reach, and price-effective marketing opportunities. By embracing SEO strategies, small organizations can gain a competitive edge and thrive within the digital landscape.

Need for Google Business Profile for Local Visibility

In today’s digital era, having a strong online presence is crucial for small organizations looking to thrive. One powerful tool that may significantly enhance a small business’s local visibility is actually a Google Business Profile.

A Google Business Profile is actually a free listing that appears when individuals search for organizations on Google or Google Maps. It provides essential details about your business like address, phone number, website, business hours, and customer reviews.

Optimizing your Google Business Profile may have a significant influence on attracting local customers. When individuals search for services or products within their area, getting an optimized and updated profile increases the likelihood of your business being featured prominently inside the local search results. This heightened visibility can drive traffic to your website and ultimately increase conversions and sales.

Additionally, a Google Business Profile lets you showcase your business within a visually appealing way. You can include photos, videos, and post updates to engage with potential customers and provide them with a much more immersive experience.

Furthermore, customer reviews and ratings play an important role in customer decision-making. An optimized Google Business Profile enables customers to leave reviews and ratings, building social proof and credibility for the business. Positive reviews and high ratings can get more customers and differentiate your business from competitors.

To conclude, creating and optimizing a Google Business Profile is important for small organizations seeking to enhance their local visibility. By taking advantage of this free and powerful tool, small businesses can improve their online presence, attract more local customers, and ultimately boost their business.

Strategic Market And Keyword Research for Targeted Outreach

In order to maximize the visibility of small businesses online, strategic keyword research plays a crucial role. By identifying relevant keywords, companies can make targeted outreach campaigns that attract the right audience and drive organic visitors to their websites.

The whole process of strategic keyword research involves:

1. Understanding your target audience: Conduct market research and develop buyer personas to achieve insights to the preferences, needs, and pain points of your potential prospects.
2. Identifying industry-specific and site-specific keywords: Use keyword research tools to locate keywords which can be highly relevant to your business and site. These can include long-tail keywords, location-based keywords, and industry-specific terms.
3. Competitor analysis: Analyze the keywords that your particular competitors are targeting and identify gaps or opportunities that can help you get noticed within the search engine rankings.
4. Relevance and search volume: Prioritize keywords that have a superior search volume and therefore are related to your business. This will make certain you attract qualified traffic to your website.

When you have identified the appropriate keywords, you are able to incorporate them into your website content, including your headings, meta tags, page titles, and within the body of your text. By optimizing your content by using these targeted keywords, you increase the probability of ranking higher in search engine results, making your business more visible to potential customers.

Advantages of Strategic Keyword Research for Small Companies
Higher search engine rankings
Rise in organic traffic
Attracting highly relevant leads
Improved conversion rates
Enhanced online visibility and brand recognition

Creating Compelling and Localized Content

One of the important aspects in attracting and engaging your neighborhood audience is creating compelling and localized content. This is crucial for SEO agency small business seeking to begin a strong online presence and interact with their potential audience. By concentrating on topics that resonate with your local audience and incorporating local events and activities in your content, it is possible to effectively grab their attention and make a loyal following.

Identifying Topics That Resonate together with your Local Audience

To create compelling content that resonates along with your local audience, it’s necessary to understand their needs, interests, and preferences. Take the time to research and identify topics which are highly relevant to your target audience. Consider conducting surveys or interviews along with your existing customers to achieve understanding of their concerns, questions, and areas of interest. This should help you tailor your content to meet their expectations and provide valuable information that they find valuable and engaging.

Furthermore, staying up-to-date with local news, trends, and events will also help you identify topics that resonate along with your local audience. By incorporating timely and relevant information in your content, it is possible to position yourself as a trusted source of information and establish your business being a go-to authority in your neighborhood.

Incorporating Local Events and Activities in your Content

Local events and activities play a substantial role in shaping the fabric of the community. By integrating these events into your content, you could make a feeling of connection and relevance with your local audience. Consider writing blog posts, creating videos, or sharing social networking updates that highlight upcoming local events and activities. This will not only demonstrate your involvement in the neighborhood but in addition provide valuable information and entertainment for the audience.

Additionally, consider partnering with local businesses, organizations, or influencers to co-create content that showcases local events and activities. This collaboration may help expand your reach and further strengthen your relationship with the neighborhood audience. It’s a win-win situation, while you provide valuable content to your audience while supporting and promoting local businesses and initiatives.

Types of Incorporating Local Events and Activities into Content Creation

Content Type	Example
Blog Post	“Top 10 Local Events to go to This Summer”
Video	“Exploring Local Festivals: Strategies for the Best Food and Fun”
Social Media Marketing Post	“Join us this weekend at the XYZ Farmers Market for fresh produce and native artisans. #SupportLocal”

By creating compelling and localized content that addresses the interests and concerns of your own local audience while incorporating local events and activities, you are able to begin a strong connection and foster engagement. This will help your small business stick out and build a loyal client base in your neighborhood.

Maximizing SERP Visibility Through Effective SEO Tactics

To be able to boost their online visibility and reach a more substantial audience, small organizations need to implement effective SEO tactics that may maximize their presence on Search Engine Results Pages (SERPs). This section will explore various strategies and tactics that small businesses can employ to make sure maximum visibility on search engine listings.

One primary factor in maximizing SERP visibility is on-page optimization . By optimizing website elements including title tags, meta descriptions, and headers with targeted keywords, small businesses can improve their ranking on search engine results pages. Additionally, creating high-quality and relevant content that is optimized for users and check engines can further enhance visibility.

Another essential aspect is backlink building . Constructing a strong network of high-quality backlinks from reputable websites can not only drive visitors to a small business’s website but additionally signal to search engines the website is authoritative and trustworthy. This can lead to improved visibility on SERPs.

In addition to on-page optimization and backlink building, small businesses should look into other effective SEO tactics like:

• Making a user-friendly website with clear navigation and fast loading times
• Optimizing website images by reducing file sizes and ultizing descriptive alt text
• Utilizing social media marketing platforms to engage with audiences and drive traffic to their internet site
• Implementing local SEO approaches to target specific geographic locations
• Monitoring and analyzing website performance using analytics tools to distinguish areas for improvement

By implementing these SEO tactics and staying updated using the latest industry trends, small organizations can enhance their visibility on SERPs, reach their audience, and ultimately drive more organic traffic and conversions.

Table: Effective SEO Tactics for Small Companies

Tactic	Description
On-Page Optimization	Optimizing website elements and content to enhance SERP rankings
Backlink Building	Acquiring high-quality backlinks from reputable websites to improve website authority and visibility
User-Friendly Website Design	Creating a website that is easy to navigate, fast-loading, and responsive
Image Optimization	Reducing image file sizes and using descriptive alt text for improved search visibility
Social Media Engagement	Using social networking platforms to have interaction with audiences and drive traffic to the website
Local SEO	Implementing approaches to target specific geographic locations and attract local customers
Website Performance Monitoring	Using analytics tools to track and analyze website performance, identifying areas for improvement

Building Brand Awareness with SEO

In today’s digital landscape, building brand awareness is essential for the success of small companies. One effective way to do this is via strategic SEO strategies. By optimizing their online presence, small organizations can establish brand authority, improve brand visibility, and attract a loyal subscriber base.

SEO plays a vital role in establishing brand authority. When small organizations consistently produce high-quality, relevant content that aligns making use of their target audience’s needs and interests, they position themselves as experts inside their industry. This can help to build trust and credibility, making customers more likely to choose their brand over competitors.

Improving brand visibility is another key benefit of implementing SEO strategies. By optimizing their site and content for search engines, small companies can increase their visibility on search engine results pages (SERPs). Because of this when potential prospects search for relevant keywords or phrases, the business’s website is very likely to can be found in the best search engine results.

By appearing within the top search engine rankings, small businesses can attract organic traffic, generate leads, and increase their likelihood of converting visitors into customers. This increased visibility likewise helps to amplify brand awareness, as more individuals are subjected to the business’s name and offerings.

Additionally, SEO will help small companies attract a loyal customer base. When businesses consistently deliver valuable content and provide a seamless user experience, they generate positive associations making use of their brand. This enhances customer care and encourages repeat business and word-of-mouth referrals.

Benefits associated with Building Brand Awareness with SEO
Establishes brand authority
Improves brand visibility
Attracts a loyal customer base

Tailoring Your SEO Strategy for the Niche

On the planet of SEO, one size will not fit all. It is crucial for small organizations to tailor their SEO techniques to their respective niches to attain optimal results. By customizing SEO approaches based on industry-specific needs, small organizations can effectively boost their online visibility and stay ahead of the competition.

Customizing SEO Approaches for many different Small Business Types

Each small business type has its own unique requirements and target market. Customizing SEO approaches involves understanding the specific needs in the business and tailoring strategies accordingly. As an example, a retail store may focus on local SEO and optimizing product listings, while services-based business may prioritize content marketing and customer reviews.

By conducting thorough research and analysis of the potential audience, small organizations can uncover the most efficient SEO tactics that resonate making use of their niche audience. This can include identifying relevant keywords, optimizing website content, and implementing on-page and off-page optimization techniques.

Analyzing Competitors to enhance Your SEO Game

One in the key steps in tailoring an SEO technique for the niche is analyzing competitors. By studying the SEO tactics and techniques used by competitors in the same industry, small companies can gain valuable insights and identify areas for improvement.

Competitor analysis helps small organizations comprehend the keywords, content, and backlink profiles that are driving their competitors’ success. This information are able to be used to refine and boost their own SEO efforts. By learning from competitors’ successes and failures, small companies can optimize their SEO strategies and acquire a competitive edge within the digital landscape.

Leveraging Reviews and Social Proof in SEO

In today’s digital landscape, online reviews and social proof play an important role in the prosperity of small companies. Search engines like Google consider testimonials and social engagement as essential ranking factors. By leveraging reviews and social proof effectively, small businesses can significantly increase their SEO performance and boost their visibility online.

The Impact of Positive Reviews on Search Rankings

Positive reviews function as a powerful type of social proof that will influence potential prospects and search engines. Whenever a small business includes a high amount of positive reviews, it signals to look engines that the business is trusted and reputable. Consequently, search engines may reward the business with higher search rankings, leading to increased visibility and organic traffic.

Generating and Showcasing Social Proof

Small organizations can actively generate and showcase social proof to boost their SEO efforts. Here are some strategies:

1. Encourage satisfied customers to go out of reviews: Small companies can ask happy customers to leave reviews on platforms like Google My Business, Yelp, or industry-specific review sites. These reviews can enhance credibility and have more customers.
2. React to reviews: Engaging with customer reviews shows that the business values customer comments and cares about client satisfaction. Responding promptly and professionally can have a positive effect on search rankings and customer perception.
3. Showcase testimonials and endorsements: Small companies can feature customer testimonials and endorsements on their website or social networking platforms. These testimonials serve as social proof and will build trust.
4. Monitor and manage online reputation: Regularly monitoring and addressing negative reviews or comments is essential. Promptly resolving issues may help mitigate any potential negative effect on search rankings and brand reputation.

Conclusion

Leveraging reviews and social proof is a vital part of a highly effective SEO strategy for small organizations. By harnessing the power of positive reviews and effectively showcasing social proof, small companies can boost their online visibility, get more customers, and ultimately drive business growth.

Localizing Your SEO Efforts with Geo-targeted Keywords

Understanding the Power of Local Keywords

So that you can optimize your small business’s online visibility, it’s necessary to understand the power of local keywords. Local keywords are search terms which can be specific to particular geographic location, letting you target prospective customers in your town. By incorporating these keywords into your website content, it is possible to increase your chances of appearing in local search engine rankings and attracting relevant traffic.

When picking local keywords, it’s essential to consider the unique characteristics of the target market along with your local market. This will help you choose keywords that resonate with your potential prospects and align with their search intent. By knowing the specific terms and phrases that the local audience uses when searching for goods and services like yours, you can optimize your site content to meet their requirements and boost your website’s visibility in local search engine results.

Integrating Local Keywords in your Website’s Metadata

Integrating local keywords in your website’s metadata is an excellent approach to signal to look engines that your business is relevant to local searches. Metadata refers to the information which is embedded in the code of your own web pages and it is not visible to visitors. By optimizing your metadata with local keywords, you can provide search engines with valuable details about your business’s location and improve your odds of appearing in local search engine results.

As an example, you can include local keywords within your page titles, meta descriptions, and image alt tags. This can help search engines be aware of the context of your own content and connect it to relevant local searches. When making your metadata, be sure to include compelling and relevant information that entices users to simply click your website in search results.

Along with metadata, it’s essential to incorporate local keywords naturally throughout your website’s content. This consists of your page headings, body text, and image captions. By weaving local keywords seamlessly into your content, you can improve your website’s relevance for local searches and increase the chances of you attracting local customers.

By localizing your SEO efforts with the use of geo-targeted keywords and integrating them effectively in your website’s metadata, you are able to enhance your small business’s online visibility and attract local customers that are actively searching for the services or products you are offering.

Image Optimization as well as its Effect on SEO Performance

In terms of improving SEO performance for small businesses, image optimization plays an important role. Optimized images not merely improve the appearance of any website but additionally bring about reduced loading times, ultimately boosting the site’s overall SEO.

Reducing Loading Times with Optimized Images

Long loading times can negatively impact user experience and search engine rankings. By optimizing images, small companies can significantly reduce the time it takes for webpages to load. This might lead to better user engagement and increased organic traffic.

There are several methods for optimizing images:

• Compressing images without compromising quality: By reducing the file size of images, companies can ensure faster loading times without sacrificing appearance.
• Using the appropriate image file format: Deciding on the best file format, like JPEG or PNG, based on the image content can help optimize loading speeds.
• Implementing lazy loading: This method involves loading images only if they are visible in the user’s screen, further improving page load times.

By implementing these optimization techniques, small businesses can produce a better user experience and increase their website’s overall SEO performance.

Utilizing Alt Text and File Names to enhance SEO

Alt text and file names are critical elements for optimizing images and boosting SEO. Alt text provides textual descriptions of images, which not merely helps search engine listings be aware of the content but in addition improves accessibility for visually impaired users.

When crafting alt text, it is essential to use relevant keywords that accurately describe the image. This enables search engines to associate the image with relevant search queries, improving the likelihood of higher rankings in image search results.

In addition to alt text, optimizing file names is equally important. When saving image files, small companies should use descriptive file names that incorporate relevant keywords. It will help search engines comprehend the image’s content and enhances the overall SEO performance.

By optimizing images through alt text and file names, small organizations can enhance their online visibility and have more targeted organic traffic.

Ensuring Mobile Responsiveness for User-Friendly Experiences

In today’s digital landscape, mobile devices are becoming the preferred method for accessing the internet. Being a small business, it is crucial to prioritize mobile responsiveness to supply user-friendly experiences to your audience. Not only does it enhance the overall usability of your website, but it additionally features a direct influence on your SEO Bangkok performance.

Mobile responsiveness refers back to the ability of a website to adapt and display properly on different screen sizes and devices. It makes sure that your website looks and functions seamlessly, no matter whether it is accessed over a desktop computer, smartphone, or tablet.

In terms of SEO, mobile responsiveness plays an important role in search engine rankings. Search engines like google, like Google, prioritize websites offering a mobile-friendly experience to users. Mobile-friendly websites are more inclined to rank higher in search results, ultimately causing increased visibility and organic traffic.

Optimizing your internet site for mobile devices involves various factors. Firstly, you have to ensure your website is designed using a responsive web design framework. This permits your site to automatically adjust and adapt its layout based on the unit and screen size it is actually being viewed on. The material, images, and overall design needs to be optimized to suit smaller screens without sacrificing quality or user experience.

Additionally, page loading speed is another crucial factor for mobile responsiveness. Mobile users expect fast-loading websites, and slow-loading pages can result in high bounce rates and minimize search rankings. Optimize your images, minimize CSS and JavaScript, and leverage caching methods to improve loading times on mobile devices.

Usability is essential on mobile devices, and this includes having easy-to-navigate menus and clickable buttons that are compatible with touchscreens. Implementing mobile-friendly features such as collapsible menus, larger buttons, and simplified forms can greatly boost the user experience on mobile devices, leading to increased engagement and conversions.

By ensuring mobile responsiveness for the small business website, you are not just catering to the evolving needs and preferences of your audience but additionally boosting your SEO performance. With increasingly more users depending on mobile devices to gain access to information, products, and services, providing a person-friendly mobile experience is essential for the success and growth of your small business.

Wrapping It Up

SEO is not only a short-term fix for small organizations; it really is a long-term investment for sustained growth and enhanced online visibility. By implementing effective SEO strategies, small businesses can enhance their online presence, attract more targeted visitors, and ultimately enhance their revenue.

When it comes to SEO, patience is key. It requires time for search engines to acknowledge and rank websites based upon their optimization efforts. However, the long-term benefits of SEO allow it to be an essential tool for small business growth. It allows organizations to establish their brand authority, interact with their audience, and remain competitive inside the digital landscape.

Key takeaways for enhancing small business visibility online include conducting thorough niche research and implementing targeted outreach campaigns. By knowing the needs and preferences of your own local audience, you may create compelling and localized content that resonates with them. Optimizing your website with geo-targeted keywords and ensuring mobile responsiveness will also be crucial for providing a user-friendly experience and improving search engine rankings.

Remember, SEO is not a one-time task; it will require ongoing effort and monitoring. By consistently monitoring your website’s performance, analyzing competitors, and leveraging reviews and social proof, you are able to refine your SEO strategy and remain ahead of the competition. Using a solid SEO foundation, small companies can make use of increased visibility, organic traffic, and sustainable growth.

FAQ

What is Small Business SEO?

Small Business SEO refers back to the procedure of optimizing a small business’s website and internet based presence to improve its visibility and rankings on search engine results pages (SERPs). It calls for implementing various strategies and tactics including keyword research, on-page optimization, and backlink building to draw in more organic traffic and potential prospects.

What is the difference between Small Business SEO and native SEO?

While Small Business SEO targets improving the overall online visibility of the small business, Local SEO specifically targets optimizing a business’s presence in local search engine results. Local SEO emphasizes geo-targeted keywords, optimizing a Google Business Profile, and leveraging local directories to bring in customers in a specific geographical area.

Exactly why is SEO a game title-changer for small organizations?

SEO is actually a game-changer for small organizations as it levels the playing field and allows them to compete with bigger brands. By implementing effective SEO strategies, small organizations can improve their visibility, attract targeted organic traffic, and build brand authority inside their industry. This can lead to higher website traffic, better lead generation, and ultimately, increased sales and revenue.

Exactly what is the need for possessing a Google Business Profile for small businesses?

Possessing a Google Business Profile is crucial for small businesses since it enhances their local visibility and credibility online. A Google Business Profile provides essential information such as business hours, contact details, and customer reviews. Optimizing this profile ensures that small companies can be found in local search results making a positive impression on prospective customers.

How could strategic niche research benefit small organizations?

Strategic niche research helps small businesses identify the most relevant and valuable keywords for his or her industry, target market, and business goals. Through the use of these keywords inside their website content, blog posts, as well as other digital marketing efforts, small organizations can have more organic traffic, increase their search engine rankings, and increase their likelihood of converting visitors into customers.

Just how can small companies create compelling and localized content?

Small organizations can create compelling and localized content by identifying topics that resonate making use of their local audience and incorporating local events and activities within their content creation. This consists of addressing local interests, highlighting community involvement, and showcasing unique aspects of the regional area in their blog posts, articles, and social media marketing content.

What are some effective SEO tactics for maximizing SERP visibility?

Some effective SEO tactics for maximizing SERP visibility include on-page optimization techniques like optimizing meta tags, headings, and URL structures, building high-quality backlinks from authoritative websites, creating engaging and shareable content, and optimizing website loading speed. These tactics help small organizations achieve greater rankings on search engine results pages and get more organic traffic.

How can small organizations build brand awareness with SEO?

Small companies can build brand awareness with SEO by establishing brand authority through high-quality content creation, enhancing brand visibility through local SEO efforts, and attracting a loyal client base by consistently delivering value and meeting customer needs. SEO helps small businesses connect with their target audience, increase brand recognition, and ultimately, grow their brand presence online.

How can small organizations tailor their SEO methods for different business types?

Small companies can tailor their SEO methods for different business types by understanding industry-specific needs and analyzing competitors. This involves conducting thorough consumer research, identifying target keywords, and customizing SEO approaches depending on the unique requirements and goals of the specific business niche. Additionally, analyzing competitor strategies can offer valuable insights for optimizing SEO efforts.

How could small businesses leverage reviews and social proof in SEO?

Small businesses can leverage reviews and social proof in SEO by generating positive reviews from satisfied customers, answering reviews to exhibit engagement and trustworthiness, and showcasing these reviews on their website along with other online platforms. Positive reviews and social proof not merely boost search engine rankings but additionally instill trust and confidence in potential prospects, ultimately causing increased conversions and business growth.

The reason why localizing SEO efforts essential for small organizations?

Localizing SEO efforts is essential for small organizations because it allows them to target specific geographic areas and attract relevant local customers. This requires using geo-targeted keywords, optimizing local directories and listings, and tailoring website content to handle the unique needs and preferences in the local audience. By focusing on local SEO, small organizations can increase their visibility and competitiveness in the local market.

How exactly does image optimization impact SEO performance for small organizations?

Image optimization plays an important role in improving SEO performance for small companies. By optimizing images for webpages, like reducing file sizes and looking after appropriate dimensions, small companies can improve website loading times, enhance user experience, and increase their likelihood of ranking higher on search engine results pages. Additionally, utilizing relevant alt text and descriptive file names for images can further boost SEO visibility.

The reason why ensuring mobile responsiveness essential for small business websites?

Ensuring mobile responsiveness for small business websites is essential because an increasing number of users access the internet through mobile devices. Mobile-friendly websites improve user experience, reduce bounce rates, and increase the likelihood of higher search engine rankings. Optimizing websites for mobile devices improves the overall SEO performance for small businesses so it helps them attract and retain mobile users as prospective customers.