Have you heard stories about legendary online entrepreneurs who hit it big once you have a #1 rank in many popular search engines like google? You probably wondered what it really would take that you can achieve that elusive #1 spot in the major search engines result pages (SERPs). Search Engine Optimisation (SEO) plays an important role in making sure that your business gets the ideal internet search engine ranking, which can lead to increased sales to your online company.
Seo is the method of modifying web page content and meta-information to improve the search engine ranking from the page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and description meta-tags), as well as the internal (links between pages about the same site) and external (links between pages on different sites) link structure of a web site.
Impact of High Search Engine Rank on Sales
Internet market research estimates that between 70% and 90% of online shoppers use search engines like yahoo to find a specific service or product. Let’s examine factors that influence sales to view how chesapeake seo company can enhance your revenues.
Three metrics must forecast online sales: the normal ticket, the conversion rate, and the quantity of internet site traffic:
* The standard ticket is the amount of money spent by a customer with a typical transaction. Computer and electronics stores have high average tickets (hundreds or thousands), while bookstores have low average tickets (tens of dollars).
* Web Site traffic is measured by the amount of site visitors, typically expressed as the amount of page views a month.
* Conversion rates are the quantity of sales divided by the volume of page views per month, expressed as being a percentage.
Let’s take a look at an example. The Supreme Taupe Widget (UTW) store has an average ticket of $25, a conversion rate of 2%, and gets 5,000 page views each month. The estimated monthly sales are $2,500 ($25 average ticket * .02 conversion rate expressed like a decimal * 5,000 page views per month). Achieving a higher search engine rank will raise the number of page views, and so increase sales. With this example, if traffic doubles to ten thousand page views per month, UTW’s monthly sales should (approximately) be used as well (to $5,000).
Take into account that a higher online search engine rank will create a measurable rise in traffic only if you find significant marketplace fascination with taupe widgets plus your web site appears inside the first thirty search results.
However, search engine marketing will not be planning to produce measurable results when there is almost no requirement for taupe widgets. The #1 spot in search engine result pages is not really particularly impressive if only two people hunt for “taupe widgets” on a monthly basis.
Role of Keywords in Seo
Keywords are words or phrases users provide to search engines to get information. Search engines like google examine page content to determine whether a certain page is applicable for the search word or phrase. Thus, effective keyword selection is among the cornerstones of search engine marketing.
Each keyword is described as supply (variety of search engine result pages) and demand (number of searches). The simplest way to further improve internet search engine rank is usually to select keywords who have favorable supply-demand characteristics; that is, ones having a relatively popular demand as well as a relatively low supply. It is far more difficult to improve the major search engines position of any page on the high supply, competitive keyword.
Good keywords must be related to your product line, along with your type of business. A #1 rank for “navy widgets” is worthless if you sell taupe widgets exclusively. A prospective customer will see your page, quickly find that you don’t sell any navy widgets, and promptly go elsewhere. Essentially, the conversion rate for irrelevant search engine hits is very close to zero.
Choosing a set of target keywords is step one in search engine optimisation. The second step is employing them in the body, title, headings, and meta-tags of a page.
Include the target keywords from the text in the page. Don’t overdo it, though — the keywords should fit smoothly into the surrounding text. Search engines like yahoo use several methods to detect excessive keyword density, or too many keywords stuffed into minimal supporting text, and definately will minimize the rank accordingly. A page has way too many chespeake once they interfere with the typical flow from the text over a page and seem to be glaringly out of place
The title tag should contain information that describes the page. Until you operate a multi-national conglomerate which is already a household name, your company’s name is not really a descriptive title. Most search engines like google make use of the title tag as the first brand of your listing in the major search engines result pages. Aim to make your title tag say “click me” into a prospective customer. “Superior taupe widgets – 50% off daily” is a superb page title, while “Ultimate Taupe Widgets, Inc.” will not be.
Incorporate keywords into the headings on the page, in addition to into emphasized sections (bold or large text). Though search engines like google are de-emphasizing descriptive meta-tags, include keywords in them nevertheless. The description meta-tag must have an accurate description of your own page, as well as the keywords meta-tag should contain some keywords (separated by commas) that list key concepts mentioned on the page.