Whenever a company is developing and implementing a new marketing campaign (or trying to improve their current strategy), they will oftentimes hire graphic designers to help them create their advertising materials. By hiring these individuals, it gives the company a great opportunity to work with professionals who are able to complete your particular project and enable you to meet your deadline and objectives. However, before starting the project, it is important that you understand how to brief a graphic design studio and the individuals who will be working on your marketing campaign.
Briefing the designer that you hire prior to the start of the project allows that person to prepare their approach to it and consider the methods that they will be using in order to develop your marketing materials. So the briefing part of the process is critical to finding a working goal and completing the project. The first step involved when learning how to brief a graphic design studio is to write a document in conjunction with the designer that focuses on the desired goal or results. This document is commonly referred to as a design brief which is used during the consulting and planning stage of the project.
The design brief is an important document that plays a significant role in a company’s or corporation’s design functions especially in the fields of architecture, engineering, graphic design, and product design. The standard layout or outline of the brief will include key elements (not necessarily in the following order) such as a:
• Company profile
• Problem statement
• Solution analysis
• Table of contents
• Title page
There are additional elements or sub-topics involved in some of these areas. For instance, the Synopsis section may include the evaluation of the project and a summary of the steps that need to be taken in order to complete it properly.
The best graphic designers won’t anticipate that you will know how to brief a graphic design studio during the initial consult. So there are certain aspects of the project that will need to be discussed when you first sit down with the designer. Elaborate on the services that you need them to provide. For example, you may want them to create your company logo (if you don’t already have one) and any printed marketing materials that may be needed such as your company brochures. Be sure that you make the graphic designer aware of your company’s budget, project objectives, and who your target audience is as well.
By informing the designer of your target audience and discussing your project goals and objectives, it will help them better understand your demographics and how to reach them more effectively. Additionally, if you have already launched a website or are planning to do so in the near future, the graphic designer can ensure that your webpages are attractive and grab the reader’s attention. Once you know how to brief a graphic design studio, it will be a lot easier for them to understand your needs and what you expect of them when developing your marketing materials.